Promote Your Business With Online Video
Posted on | February 18, 2010 | No Comments
Whether you?re General Motors or the corner convenience store, you probably could use a little more business. The question is how to get the word out about your products or services to the people who need them. One hot technique these days is to use short videos.
If you?re not convinced that video can help your business, consider the viral marketing success of the incredibly nerdy ?Will It Blend?? videos created by Tom Dickson, founder of Blendtec. The videos became an overnight sensation on YouTube, and according to some sources, sales increased by 500 percent. Not too shabby for spending a few minutes in front of a video camera and a little editing effort.
Video on the Internet is still novel enough to be compelling in its own right. People now routinely use the Web to search for information about products or services that they want to purchase. And if you can dig up a typical Web site?s traffic patterns, you?ll find that an enormous percentage of site visitors click away from the site in less than a few seconds. They scan the text and pictures and make a snap judgment about whether or not the site has anything to offer them. It is extremely difficult to get them to read all the way through the home page, let alone click through to get more information on subsequent pages.
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